Hawkers is currently a successful brand in the fashion industry, with its designs being worn by celebrities such as Rihanna and Justin Bieber, among others. But this wasn’t always the case. When Alejandro Betancourt Lopez first joined the company in 2016, the company was in a devastating condition after encountering significant headwinds in the fashion industry.
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The company initially gained much success when it entered the market in 2013, with its sunglasses selling out “in a flash”. However, the success was not long-lasting, and the sales dropped, as the brand failed to introduce new designs and did not provide appropriate customer service. The company was in a bad situation, but Alejandro was willing to do anything he could to revive the business.
From 2013 onwards, when Hawkers’ had its initial success, up until 2016 when Alejandro Betancourt Lopez joined the team, sales of sunglasses from Hawkers plummeted by more than 80%. The sales would drop from $6 million to less than $1 million in just one year, which is a significant decrease.
However, when Alejandro was brought on board, things took a turn for the better. Due to his extensive experience and knowledge in marketing and management, he planned out how the company would make a comeback into the fashion industry and had everyone in unison with his vision. Refer to this article to learn more
From there, he successfully turned the company’s situation around in just a year by making sure that their products were of high quality. At the same time, they managed to lower costs significantly. In addition, he raised awareness of the brand in a very creative way, which included having influencers wear their products and designed sunglasses with unique colours and patterns.
Alejandro Betancourt Lopez rebranded Hawkers adapting exceptional marketing skills to ensure that it would be successful. Alejandro Betancourt Lopez is the Master of Marketing, and this was displayed when he played a vital role in turning around the company situation.